Hillan - La Sapienza: aprile 2014

On Friday 11th April Ms. Paulina Zydorowicz will be doing an oral skills lesson with you on the subject of advertising. As arranged in class, the lesson has been divided into 2 one hour lessons. Students A-L should come to the first hour and students M-Z to the second.

Below you will find the material you need to download . In preparation you need to read ALL the material before the lesson and complete exercises 1&2 of British TV bans Australian tourism ad .

British TV bans Australian tourism ad

British broadcasting authorities have banned an advertisement promoting Australian tourism due to the use

of "unsavory" and "untoward" language. The advert, which was due to air from March 14, features a bikini- clad young lady, who utters the words, "So where the bloody hell are you?" as an invitation for Brits to venture Down Under. The colorful commercial features all of the trappings you'd expect from an Aussie holiday ad - secluded beaches, pristine ocean, aboriginal dancing and invitations for beer. However, the stiff upper lips of advertising watchdogs deemed the slogan slightly too offensive for delicate British ears, hence the ban. The ad will be shown in full, uncensored, in cinemas, in print and online in the UK.

Australia's Tourism Minister Fran Bailey is mystified by the ban, which she believes is comical. She said Britain's regulators were "out of touch", and she added that research indicated: "The British are loving our cheeky sense of humor". Tourism supremo Scott Morrison is similarly flabbergasted at the prudishness of the Brits, although he is happy deep down as he said the ban was "a marketer's dream". It has given his campaign unprecedented publicity. However, some Aussies welcome the ban. Queensland premier Peter Beattie said the "profanities" were a "dreadful gaffe". Another politician said the use of the term "bloody hell" was inappropriate. He stated: "People can usually say those things to somebody they know well¼in this

instance, we're talking to strangers of a different culture who I think may be offended."

10 March 2006

1. SYNONYM MATCH: Match the following synonyms from the article:

a. b. c.

d. e. f.

h. i. j.

authorities untoward trappings

pristine

deem

mystified

supremo

flabbergasted

unprecedented

profanities

dreadful

symbols

unheard of immaculate

bewildered expletives

officials

improper

dire

astonished

chief

consider

2. PHRASE MATCH: Match the following phrases from the article.

a. b.

c. d. e. f.

g. h. i. j.

due to the use of

So where the bloody

features all of the trappings you'd

the stiff upper lips

the ad will be shown in full,

mystified

the British are loving our cheeky

flabbergasted at the

a dreadful

strangers of a different culture

of advertising watchdogs

uncensored, in cinemas

by the ban

expect from an Aussie holiday ad

prudishness of the Brits

"unsavory" and "untoward" language

gaffe

hell are you?

who I think may be offended

sense of humor

3. MY COUNTRY: Write down the five top reasons for a tourist to visit your country and five reasons why a tourist

might be disappointed in your country.

4. CHAT: Decide which of these topics or words are most interesting and which are most boring.

advertisements / tourism / Australia / bad language / secluded beaches / beer / comical things

5. ADVERTISING: With your partner(s), talk about what advertisers need to be careful with when creating a TV commercial. There are some points below to help. How do you think these points might differ from country to

country?

• Language • History

• Similarity to other ads • The use of animals

• Use of people's race / color • Talking about other countries

• Religion • Making fun of politicians or royalty

• Exposure of the human body • B l ood

6. MEDIA: Discuss the advantages and disadvantages of using the following media to advertise a product or

service:

• Television • Newspapers

• Internet • Movies

• Radio • Billboard posters

• Sporting events • Leaflets handed out in the street

7. TV COMMERCIAL OPINIONS: Do you agree with the following opinions about TV commercials?

a. TV commercials are the greatest form of advertising.

b. Some TV commercials are better than TV programs.

c. The adverts from my country are better than those from other countries.

d. I hate TV commercials.

e. It's OK to use a little bad language in TV commercials.

f. TV commercials are often full of lies about the things they advertise.

g. TV channels that have no commercials are best.

adapted from www.breakingnewsenglish.com by Tomasz Szczegóła

- Advanced -

8. GAP FILL: Put the words in the column on the right into the gaps in the text.

British broadcasting ________ have banned an advertisement promoting Australian

tourism due to the use of "________" and "untoward" language. The advert, which was due to air from March 14, features a bikini-________ young lady, who ________ the words, "So where the bloody hell are you?" as an invitation for Brits to venture Down Under. The colorful commercial features all of the trappings you'd expect from an Aussie holiday ad - ________ beaches, pristine ocean, aboriginal dancing and invitations for beer. However, the stiff upper lips of advertising ________ deemed the slogan ________ too offensive for delicate British ears, hence the ban. The ad will be shown in full, ________, in cinemas, in print and online in the UK.

Australia's Tourism Minister Fran Bailey is ________ by the ban, which she believes is

comical. She said Britain's ________ were "out of touch" She added that research indicated: "The British are loving our cheeky sense of humor". Tourism ________ Scott Morrison is similarly flabbergasted at the prudishness of the Brits, although he is happy deep down as he said the ban was "a marketer's ________". It has given his campaign unprecedented publicity. However, some Aussies ________ the ban. Queensland premier Peter Beattie said the "profanities" were a "dreadful gaffe". Another politician said the use of the term "bloody hell" was ________. He stated: "People can usually say those things to somebody they know well¼in this ________, we're talking to strangers of a different

culture who I think may be ________."

9. DISCUSSION:

a) What do you think of the slogan in the Aussie ad?

b) Why do you think TV bosses have banned the ad but cinemas and newspapers haven't?

c) Do you think British people are prudish?

d) Do you know of any ads that have been banned in your country?

e) How much of a "marketer's dream" do you think the ban is?

clad

secluded

authorities

uncensored

utters

slightly

unsavory

watchdogs

welcome

supremo offended

inappropriate

mystified

dream

instance

regulators

f) What would be the trappings of an ad promoting your country's tourist industry?

g) What do you think of the British sense of humor?

h) Do you feel comfortable using the bad or foul words from English or other languages?

i) What's the biggest gaffe you've ever made?

adapted from www.breakingnewsenglish.com by Tomasz Szczegóła

- Advanced -

10. ADVERTISING STANDARDS: In pairs / groups, discuss whether the following ads are acceptable or not.

Make a mini presentation that you will give to the advertising standards commission about each ad.

1. AUSTRALIAN TOURISM

A farmer is standing in front of Ayers Rock,

holding a can of beer. He says, "Come to

Australia. It's a much better place than New

Zealand."

2. BAN FUR

A baby polar bear is being seen clubbed to death and skinned. There's a lot of blood.

Slogan: "Bloody fashion."

3. HAMBURGER RESTAURANT

Slogan: "There's tons of cholesterol in our high

calorie burgers¼ and boy do they taste

GOOD!!"

4. LANGUAGE SCHOOL

Slogan: "Study with our new method and be

fluent in two and a half weeks."

5. ARMY RECRUITMENT

The backdrop is a warplane dropping hundreds of bombs on a densely populated city. A man's

voice says: "Help fight for peace."

6. "YUM" CHOCOLATE BAR

God is talking to his friend. He says: "And on

the eighth day I made Yum chocolate."

Comments for your presentation

11. THE SAME? Write a paragraph / an essay on the differences between Britons, Australians, Americans,

Canadians and New Zealanders? Are they all the same?

adapted from www.breakingnewsenglish.com by Tomasz Szczegóła

- Advanced -

Hillan - La Sapienza

mercoledì 30 aprile 2014

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