MLI - Homework for Tuesday, 7th November

This is  part of  last year's mid- module test  which  we will  be doing in next Tuesday's lesson.
Try  to  complete it  on your own.

I.                Complete the second sentence so that it has a similar meaning to the first sentence, using the word given. DO NOT CHANGE THE WORD.

1)   I don’t think it’s possible he voted for Trump, he said he detested him! HAVE

………………………………………………………………………………………………………………………….

2)   I regret not telling the truth. WISH

………………………………………………………………………………………………………………………….

3)   He did not agree with the proposals I made. OBJECTED

………………………………………………………………………………………………………………………….

4)   Finding a better place to live would make him much happier. IF

………………………………………………………………………………………………………………………….

5)   She doesn’t come to lessons any more. STOPPED

……………………………………………………………………………………………………………………………

6)   As soon as I graduated, I got a job. SOONER

………………………………………………………………………………………………………………………….

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II.           Complete the text by filling the spaces with ONE word only.

Christmas is traditionally a time (1) ……………  giving  and for most of us, giving  (2) ……………buying– the perfect excuse for major retailers to conduct an advertising assault (3)  …………… pulls on our heart strings and empties our pockets.Seasonal TV adverts are usually full of signs and symbols   playing( 4)  ……………  our subconscious, and so far 2016 is no different.(5) ……………, this year, the adverts are a little(6)  …………… traditional, and some, perhaps, even have a political undertone.

This year John Lewis features animals (7) …………… the main characters in its Christmas advert. Most people consciously try not to be seduced by advertising, so using animals is a great way (8) …………… get people’s defences down as they simply see a cute dog or robin. As they focus on the animal, they unknowingly process the rest of the message, ensuring it (9) ……………….. be remembered.

Interestingly, in these cases, there are arguably subtle echoes of the uncertainty felt over Brexit. The John Lewis advert, for example, centres on Buster the Boxer. Buster is a name (10) …………….   can refer to things being broken in a positive manner, and hence (11) …………… reflect the division felt across the UK . The advert is filled with plenty of British “cues” – an archetypal British townhouse, a British phone box, and British wild animals – to (12) …………….. the viewer  subconsciously connect with the material based on feelings of nationality and home.

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III. Analyze one of the following slogans

1)   Lilt. The totally  tropical  taste. ( soft fizzy drink)

2)   When The Times speaks, the World listens. (The Times newspaper,U.K.)

3)   You only get an 'OO' with Typhoo. ( Typhoo -  a brand of tea )

4)   It keeps going, and going, and going ………. ( Energizer batteries )

5)   Everything We Do is Driven by You. ( Ford cars )