Sara Thorne – The Language of Advertising
Worksheet 3
1. What kind of language is used in advertising?
2. What are the main and subordinate functions of
advertising?
3. What are the most important features
of a target audience?
4. What different functions can an ad have?
5. Which approaches to
selling can an advertiser adopt?
6. Which elements of design need to be taken into consideration?
7. Why are stereotypes used in ads?
8. Why are slogans a fundamental aspect of advertising?
9. What role do modifiers play in the language of
advertising?
10. How would you describe the grammar
employed in ads?- Comment on the following:- mood, verbs, pronouns, sentence
structure.
11. Why
is metaphorical language
particularly effective in ads?
12. Which rhetorical
devices are most commonly found in ads?
13. Which typographical
features are important?
14. Explain the meanings of denotation and
connotation with examples.
15. What is a pun?
16. What is polysemy?
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