ML1 3 Material for 26th November

Complete the test below :

A.       Complete the second sentence so that it has a similar meaning to the first sentence,  using the word given. DO NOT CHANGE THE WORD.

1)      The government is going ahead with  tax reforms even if the E.U. has criticized them. DESPITE

              ……………………………………………………………………………………………………………………………….

2)      They believe the findings of the study will further medical  research. THOUGHT

…………………………………………………………………………………………………………………………………..

3)      The minister believes unemployment is responsible for  the high  crime rate, not immigration. IT

………………………………………………………………………………………………………………………………………….

4)      The last time the weather was so  bad was five years ago. HASN’T

       …………………………………………………………………………………………………………………………………………..

5)      I regret not having done more to  help  her.   WISH

………………………………………………………………………………………………………………………………………………     

A.       Complete  the text below by filling the gaps with  ONE word only

Iceland’s Christmas campaign has been banned (1) ……………….. TV because it has been deemed to breach political advertising rules. (2)    ……………. part of its festive campaign the supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of (3) …………… rainforest habitat at the hands of palm oil growers. Earlier this year, Iceland became the first major UK supermarket to pledge to remove palm oil from its own-brand foods. Habitat loss in countries (4) …………… as Malaysia – a major producer of palm oil – has contributed to the orangutan now (5) …………… classified as critically endangered. Clearcast, the body responsible  (6) ……………vetting ads before they are broadcast to the public, said it was in breach of rules banning political advertising laid down(7) …………… the 2003 Communications Act.“ (8) …………… was a film that Greenpeace made with a voice over by Emma Thompson,” said Iceland’s founder, Malcolm Walker. “We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad. It (9) …………… have blown the John Lewis ad out of the window. It was so emotional.”

One of the stipulations enshrined in the broadcast code for advertising practice (BCAP), is (10) …………… an ad is prohibited if it is “directed towards a political end”.“Clearcast and the broadcasters have to date been unable to clear (11) …………… Iceland ad because we  are concerned that it doesn’t comply with the political rules of the BCAP code,” said a spokeswoman for Clearcast. “The creative submitted to us is linked to another organisation who have not (12) …………… been able to demonstrate compliance in this area.”

Iceland (13) ……………still be placing TV ads, but only 10-second clips that will highlight palm oil-free products.“We wanted [the Greenpeace film] (14) ……………  be our signature campaign,” said Richard Walker, Malcolm’s son, who has led Iceland’s switch (15) …………… environmental campaigning. “We have said repeatedly we are not anti-palm oil, we are anti-deforestation.“We think this is a huge story that needs to (16) …………… told. We always knew there was a risk the clip(17) …………… not be cleared for TV (18) …………… we gave it our best shot.”       

  A.      Analyze one of the following slogans.

1)      Jaguar – “Grace, Space, Pace” ( Jaguar cars)

2)      Think  Different ( Apple )

3)      Live in  your world. Play in ours. ( Playstation)

4)      Impossible is nothing ( Adidas)

                      5)    Buy it. Sell it. Love it. ( Ebay)     

   A.      Put the following text into  English

Un ragazzino riceve un bellissimo regalo di Natale : un pianoforte e proprio quel regalo di quel Natale di tanti anni fa gli cambia la vita. Infatti quel ragazzino si chiama Elton John, un genio della musica pop. E il protagonista dello spot del negozio inglese John Lewis è proprio Elton John in diverse epoche della sua vita che canta «Your song». Le immagini provengono dal film autobiografico «Rocket Man» che uscirà nelle sale cinematografiche nel 2019. Il musicista ha commentato la sua partecipazione allo spot dicendo: «È stata un’occasione importante per me per riflettere sulla mia vita e sulla mia carriera, cominciando da quando iniziai a suonare il pianoforte che mi regalò mia madre. All’epoca  non mi rendevo conto  di  quanto  sarebbe stato importante quel  regalo.». Il messaggio dello spot è: «Alcuni regali non sono mai solo dei regali». Come dice la canzone, “Avrei potuto essere uno scultore o un uomo che prepara pozioni magiche, ma non sono nulla di tutto questo” – però è diventato Elton John grazie al regalo di sua madre… Perciò, dice apertamente il testo “il mio regalo è la mia canzone”.