Here is the copy of the NSPCC advert we will  be looking at on Friday :
That’s how easy it is to break  a child’s arm 
Jeremy was five when 
his father first broke his arm. 
He simply straightened out the tiny limb and broke the
bone like it was a pencil.
This happened on six separate ocassions. 
Jeremy lived his childhood in fear: not knowing
what  would set off his father’s rage, just
waiting to  receive another beating..-
Some abused children 
say  the gaps in between  are 
worse than  the abuse itself.
Every morning thousands of children in the UK are waking
up  to 
the abuse Jeremy experienced.
 And still more are
living in neglect, knowing that  they
will   not have enough to  eat, or that 
they  will have to  look 
after themselves.
This is how easy it is to  stop 
cruelty to  children
If it makes you sick 
to  think  about it, don’t miss this chance to  do 
something. Because there is a way you can  stop  abuse
and neglect, and you don’t even  have
to  leave you desk  to 
do  it.
By giving a donation to  the NSPCC from  your pay packet every month with  Give As You Earn, you will  be supporting vital  services that are helping to prevent child
cruelty and help  those who  have suffered it. 
And it’s the most cost-effective way  to 
donate.
That’s because the company will match  whatever you give up  to £100 per month, and your donation is
taken  from your salary before tax.
What  all  this means for a 22% tax payer is that if you
were to donate £15 per month, you’d effectively be paying £11.70, and the NSPCC
would get £30.
To  support the
NSPCC through  Give As You Earn please
contact Mathew O’Connell on extension 8466 or email Mathew.oconnell…….
 
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