mercoledì 29 gennaio 2020

MAGISTRALE 1

Here is Paper 1 of the mid-module test. Do  it again as an  assignment. I will  be publishing the keys next week.


PART 1   Summary - In your own words write a clear, concise summary of the key points raised in this article remembering to attribute sources of information and opinion. You are advised to write a first draft and then work on that to produce a good copy. You should write between 150-175 words. You will be penalized if you exceed this limit by more than 10%.

Study finds women in gender-equal countries have better cognitive skills – here’s how to understand it
Let’s try you. Read the title above once, then cover it and write down word for word what you remember. Having difficulties? How well you do may be down to which country you live in.That’s according to a new study, published in Psychological Science, involving  200,000 women and men from 27 countries across five continents. It revealed that women from more conservative countries performed worse on memory tests than those from more egalitarian countries.
Demographics expert Eric Bonsang and his colleagues analysed national survey data from individuals above the age of 50. They used  data on cognitive performance tests measuring episodic memory (memory of autobiographical events). These involved recalling as many of ten words read out by a researcher as possible in one minute immediately or after a short delay. The team rated each country’s level of gender equality by looking at the proportion of people agreeing with the statement: “When jobs are scarce, men should have more right to a job than women.”
Women outperformed men on memory in gender-egalitarian countries such as Sweden, Denmark, The Netherlands, the US and most European countries. However, in Ghana, India, China, South Africa and some more gender-traditional European countries (such as Russia, Portugal, Greece and Spain) the pattern reversed. Women in these countries performed worse than men – which was exactly what the researchers had predicted. Interestingly, men in egalitarian countries also scored better than men in conservative countries (but not by as much).The findings did not depend on world region or the countries’ economic development (gross domestic product per capita in 2010). A factor that may be at play, however, is that modern countries (such as many of the gender-equal ones above) have better health benefits. Older adults may simply be healthier. But that doesn’t necessary explain the observed gender differences – the study after all found that the effect was stronger for women than for men.
The authors instead argue that a society’s attitudes to gender roles determine which behaviours and characteristics are deemed appropriate for men and women. In turn, these social expectations influence women’s (and men’s) life goals, occupational choices and experiences. As a result, women in more gender-traditional countries may have less exposure to cognitively stimulating activities such as those involved in education and work. Participation in education and work indeed explained 30% of the findings. While the study provides some evidence that attitudes based on stereotypes do shape our abilities, a full test of this theory would require a study of aptitudes which are stereotypically considered feminine – such as social sensitivity or linguistic ability. For example, would men in gender-traditional nations underperform on tests measuring social sensitivity, compared to women? A study conducted on American students showed just that. It may indeed be that this effect is even larger in more conservative countries.
The results of this study were explained in terms of “stereotype threat”, a fear of doing something that would confirm or reinforce the negative traits typically associated with members of stigmatised groups. Say you are a woman sitting a maths test. The common perception that women are not good at maths may play on your mind and your score may suffer as you struggle to concentrate. The fear takes away our cognitive resources and leads to underperformance on tasks deemed challenging for the stereotyped group. This effect is very powerful and has been shown in a wealth of studies. When reminded of negative stereotypes, women have been shown to underperform on maths tests, or African Americans on tests measuring intellectual ability. Indeed, the new study could be interpreted in terms of stereotype threat theory.
We’ve even seen the neurological underpinnings of this effect. Our new study, published in Frontiers’ Aging Neuroscience, asked a group of older participants to read an article about memory fading with age (age stereotype). We showed that, as a result, their reaction times in a cognitive task were delayed. What’s more, brain wave activity in these individuals indicated that their thoughts about themselves were more negative. This was seen in data from electroencephalography (EEG), which uses electrodes to track and record brainwave patterns.
Our study shows that short-term exposure to negative stereotypes has detrimental effects on cognitive functioning. Similar processes may have taken place in women continually exposed to negative gender and age stereotypes in gender-conservative countries – explaining their underperformance on the memory test. Another consideration which future studies should take into account is the countries’ wider political system – not just the gender attitudes themselves. One theory suggests modernisation leads progressively to democratisation and liberalisation – including that of attitudes to gender roles. The society’s heritage, whether political or religious, influences the society’s values.
Indeed, our studies on cross-cultural attitudes to women and men show that they are more liberal in longstanding democracies such as the UK than in countries transitioning to democracy (such as Poland and South Africa). We found that gender attitudes were also affected by the preceding political systems: they were more conservative in the post-apartheid South Africa and less conservative in a post-communist Poland. So national histories of institutionalised inequality (apartheid) vs forced emancipation (communism) have left a long-lasting impact on national levels of sexism. Perhaps not coincidentally, some of the longest standing democracies in the new study happen to be the ones which are more gender-egalitarian. As my research suggests, both democratisation and the reduction of stereotype threat – especially through the mass media, such as advertising involving non-traditional gender roles – are important. These efforts should be our focus in bringing greater equality across a range of skills for women and men across the globe.
                                                                                        Adapted © The Conversation, 2017


 Translate the text below into English 


Quell’incontro privato glielo aveva chiesto la giovane signora Rimon avvicinandosi per un attimo all’uscita del Tempio. «Vorrei portare da lei mio figlio» aveva sussurrato rapida, e il rabbino Bonfiglioli si era un poco stupito. Gli sembrava di ricordare che il figlio doveva essere ancora piccolo, di sicuro non in età di Bar Mitzvà. E poi quei Rimon, una famiglia come molte altre, brava gente, però quanto a osservanza ebraica davvero tiepidina. Rosh Hashanà e Kippur, le feste obbligatorie, dove arrivavano in massa circondati da una variegata parentela, e poi basta.
In sinagoga si vedeva di tanto in tanto solo la madre, ma sembrava più un’educata spettatrice che una donna di fede. Il libro di preghiere che stringeva in mano, quello sì, il rabbino l’aveva notato. Pareva di antica stampa e aveva una copertina di stoffa a grandi disegni floreali. Avrebbe pagato qualsiasi cosa per poter dare un’occhiata a quel testo, ma non era abbastanza in confidenza con la signora. «Chissà se lo porterà quando verrà all’appuntamento». Ma era un pensiero leggero, di quelli che si concedeva solo nella gioia del sabato. Il figlio era più o meno come se lo ricordava, un bimbetto che pareva sveglio e per niente intimidito dai mobili pesanti che riempivano lo studio. E pensare che lui, il rabbino, certe volte aveva bisogno di abbandonarla quella stanza, tuffandosi anche solo nel corridoio. Il bambino, senza aspettare un invito, si era accomodato su una seggiola accanto alla madre. Era come se già fosse consapevole che ovunque, nel mondo, ci sarebbe stato uno spazio per lui.
                                                                               Adapted© Questa sera è già domani, Lia Levi  




lunedì 27 gennaio 2020

MLI 3 KEY MID TERM TEST



I.                        Complete the second sentence so that it has a similar meaning to the first sentence, using the word/ words given. DO NOT CHANGE THE WORD.

1)      Perhaps Peter left his wallet in the bar. HAVE
Peter might have left his wallet in  the bar.


2)      I’m sick of him always being late. WISH
I wish  he would arrive on time.



3)      “I’ll help you when I get home,” Angela promised. Anna  WOULD
Anna promised she would help  when  she got home .


4)      You should take an umbrella as rain is forecast. IN CASE
Take your umbrella in  case it rains .



5)      It was not my intention to hurt you. MEAN
I didn’t mean  to  hurt you.



6)      She only realized she’d met him before when he started speaking. NOT
Not until  he started speaking did she realise she had met him before.



Advertising giant M&C Saatchi is currently testing advertising billboards with hidden Microsoft Kinect cameras that read viewers’ emotions and react according to whether a person’s facial expression is happy, sad or neutral.
The test adverts – which feature a fictitious coffee brand named Bahio – have already appeared on Oxford Street and Clapham Common in London. So we now have adverts that can read the reactions of those that view them and adapt accordingly, cycling through different images, designs, fonts and colours. With partners Clear Channel and Posterscope, Saatchi has made advertising history. When future media historians look back they will see 2015 as a landmark year.
There are three key things we should recognise: adverts can read our behaviour, this is based on our emotions rather than website browsing history, and that adverts use this to improve themselves.
What are we to make of this? Is it a bit creepy? The answer is both yes and no. What the campaign represents is an attempt to get closer to us, something that’s a defining characteristic of the advertising and audience research industries. They want to know us more intimately so as to be able to craft messages that will affect and resonate with us. It’s an example of what I call “empathic media” because, through reading facial expressions, adverts are able to bypass the guesswork and make direct use of our emotions.

How many of you have dreamed of the return of E.T.? Well, after 37 years the most famous alien ever is coming to  pay a visit to  earth for Christmas to meet up  with  his friend Elliot again. However, this time around he’s not in a film, he’s in a commercial that  has already been termed/ called / described as   one of the best in  history. The commercial for Sky has the adorable alien as the main character who has come back from space to pay a visit to his human friend. Obviously many things have changed since the last time they  saw each  other/  since their magical  meeting  almost 40  years ago.

E.T. receives a warm  welcome from Elliott’s family and he discovers that technology has changed the world. Internet has been  invented and there are hundreds of films to  choose from on T.V. but what  hasn’t changed is the friendship between  the two. The commercial wants to  remind viewers that  “ What’s special  about Christmas is spending time together.”/ “ Spending time together is what’s special  about Christmas.”







giovedì 23 gennaio 2020

Magistrale 1 Mid- Term Test Results

Those students who   did and did not pass the exam  may see their papers on 29th January,10,30 - 12,30 .



MAGISTRALE 1 - MID-MODULE TEST Tuesday,14th January, 2020 6 & 12 CREDIT RESULTS  

MATRIC
credits
RESULT
1881377
12
SUFFICIENTE
1705283
12
BUONO
1559653
12
DISCRETO
1925567
12
DISCRETO
1744758
6
SUFF
1753874
6
OTTIMO
1606960
12
ECCELLENTE
1874337
6
BUONO
1903583
12
SUFFICIENTE
1665151
12
SUFFCIENTE
1697007
12
BUONO
1774167
12
BUONO
1922783
12
SUFFICIENTE
1762452
6
DISCRETO
1709887
6
SUFFICIENTE
1904694
12
DISCRETO
1756713
6
BUONO
1921159
6
SUFFICIENTE
1677961
6
INSUFFICIENTE
1921608
12
INSUFFICENTE
1924300
6
INSUFFICIENTE
1904807

INSUFFICIENTE
1909062
12
OTTIMO
1916892
12
INSUFFICIENTE
1714672

DISCRETO
1710049
12
BUONO
1385125
12
INSUFFCIENTE
1603000
6
INSUFFICIENTE
1912902
12
OTTIMO
1913387
12
INSUFFICIENTE
1717849
12
SUFFICIENTE
1765096
12
BUONO
1767416
6
BUONO
1921629
12
DISCRETO
1608294
12
DISCRETO
1924281
12
INSUFFICIENTE
1921839
12
BUONO
1909505
12
INSUFFICIENTE
1714134
12
OTTIMO
1692535
6
BUONO
1748568
12
BUONO
1653784
6
INSUFFCIENTE
1647250
12
SUFFICIENTE
1699573
12
BUONO
1742481
12
OTTIMO
1752263
12
BUONO
1917040
12
DISCRETO
1714672

6
INSUFFICIENTE

mercoledì 22 gennaio 2020

MLI 3 - MID MODULE TEST

Complete the  test making a note of the problems you find . I will  publish the key in a week's time.

1)   Perhaps Peter left his wallet in the bar. HAVE
………………………………………………………………………………………………………………………

2)   I’m sick of him always being late. WISH

………………………………………………………………………………………………………………………….

3)   “I’ll help you when I get home,” Angela promised. WOULD  
……………………………………………………………………………………………………………………

4)   You should take an umbrella as rain is forecast. IN CASE

…………………………………………………………………………………………………………………

5)   It was not my intention to hurt you. MEAN

………………………………………………………………………………………………………………………

6)   She only realized she’d met him before when he started speaking. NOT
………………………………………………………………………………………………………………………

I.            Complete the text by filling the spaces with ONE word only.

Advertising giant M&C Saatchi is currently testing advertising billboards with
hidden Microsoft Kinect cameras (1) ………………..  read viewers’ emotions and react according (2) ……………….. whether a person’s facial expression is happy, sad or neutral.
The test adverts – which feature a fictitious coffee brand named Bahio – have (3) ………………..  appeared on Oxford Street and Clapham Common in London. So we now have adverts that (4) ……………….. read the reactions of those that view them and adapt accordingly, cycling through different images, designs, fonts and colours. With partners Clear Channel and Posterscope, Saatchi has made advertising history. When future media historians look back they will see 2015 (5) ………………..  a landmark year.
There are three key things we (6) ……………….. recognise: adverts can read our behaviour, this is based on our emotions rather (7) ……………….. website browsing history, and that adverts use this to improve themselves.
What are we to make of this? Is it a bit creepy? The answer is both yes and no.(8) ……………….. the campaign represents is an attempt to get closer to us, something that’s a defining characteristic of  (9) ………………. advertising and audience research industries. They want to know us more intimately (10) ……………….. as to be able to craft messages that  ( 11) …………affect and resonate with us. It’s an example of what I call “empathic media” because, through reading facial expressions, adverts are (12) ……………….. to bypass the guesswork and make direct use of our emotions.
                                                                                                    
                                                                                              /6
III. Analyze one of the following slogans
1)   There are some things money can't buy. For everything else, there's MasterCard. (credit card)
2)   Advancement Through Technology (Audi cars)
3)   All the News That's Fit to Print (The New York Times daily newspaper)
4)   Impossible is Nothing (Adidas)
5)   Red Bull gives you wings (Red Bull energy drink)
IV: Put the following text into English.

Quanti di voi hanno sognato un ritorno di E.T.? Ebbene dopo 37 anni, il più famoso extraterrestre di sempre fa visita alla terra in occasione delle festività natalizie per rincontrare il suo amico Elliott. Non si tratta di un film ma di una pubblicità di Natale che è già stata definita una delle più belle della storia. Lo spot di Sky vede come protagonista l’amato alieno, tornato dallo spazio per fare visita al suo amico umano. Molte cose però sono cambiate dall’ultima volta che si sono visti, del resto quasi 4 decenni sono passati da quel primo magico incontro.
L’extraterrestre viene accolto benissimo in famiglia e scopre che la tecnologia ha cambiato il mondo: è stato inventato internet e in tv si possono scegliere tanti film di Natale. Quello che non è cambiato, però, è la amicizia tra i due e lo spot vuole ricordare agli spettatori che “il bello delle feste è stare insieme”.